Choose a title page, cover design, not simply seize any ready-made designs as well. You have to consider the end result, you want and you want to convey.
color why it is so important?
the proper use of color, will help shape and strengthen your message.
First, from a marketing point of view, the proposal's goal is to sell things: products, services, a project, your worthiness funds, although we believe we are in our decision-making logic, the fact that is that emotions play an important factor. Colors to help shape the emotional component of your information. Immediately trigger the reader to see the color response of the subconscious nervous system, and create a specific feeling.
Second, the colors capture the reader's attention, and set up the reader's eye to follow the path. Our brains are not wired immediately see and understand the words on the page. Our brain, the first to see the color and shape, our brains do the last thing is the actual sense of the word. This is why we use in the packaging eye-catching visual effects. This is why the first page of your proposal (title page cover) should always be eye-catching. You get better results when you capture the reader's attention and color.
Third, you have a feeling, to seize the reader's attention, you have to maintain the attention. Proper use of color, which greatly enhance the reader's information retention. Pure black text on a white background may be good to see you as a writer to focus on the text, but will not cut for the final professional presentation. This means that you must know, when there is sufficient enough. The controlled use of bold colors, if you want to make a point should be strengthened. Too many colors will reload the page and your message will be lost.
You also need to consider your proposal audience. You do not want people to lose a big customer, because you send a high-energy red, orange and yellow design a conservative investor. Or the one who sent a classic conservative gray design, hip and stylish high-tech startup. You may not lose your title page of the cover design and color scheme based on the selection process, but many details of the difference between winning or losing the client is – choose color and design are important fine details to consider.
you want your own logo and company colors match the color of the document? Or potential customers you want to match the company colors, your proposal submitted by the color of the proposal. Or maybe you want to match the color of the event or festival.
you want a conservative look or a bold and exciting look it? This will depend on your reading audience and your industry.
If you want to add a visual element to sway people emotionally? You pick the message you are trying to impart the same color?
In other words, how to pick your color scheme?
If color theory is too confusing for you, and then with blue. Blue is the most common color scheme for the world. You really can not go wrong with blue.
If you want to show clean and conservative, blue and gray. For example, if you are to respond to government tenders, you will not get bold and exciting use of color and design points. However, you may not want to introduce a completely plain, Ye did not focus on the eyes, either, so I chose the gray or gray / blue scheme of the pure block design.
If you want your proposal seemed a bold and exciting, and with red and orange. For example, if you are a creative or high-energy areas, red or orange in the avant-garde design with a strong statement.
If you are dealing with nature or natural elements of the industry, choose earth tones, the color of water, or other natural color scheme.
If you are in the industrial environment, to consider, as blue, orange, green, or purple color to another strong bold strong colors such as black pair.
, if you balance a holiday, orange / black Halloween, Thanksgiving, rich earth tones, jewel tones or pastels, Easter, red / green Christmas.
You may have heard, the color has a meaning.
white represents purity and cleanliness. When the background of the document used as a neutral white color design (with light shades of gray).
black represents authority, power, a mere formality, and elegance. Use black make a bold statement, especially when combined with other colors. Black and other dark colors such as purple combination, can make a powerful impression.
green has many meanings, such as health, nature, money, and trustworthy. If you use health care, environment, financial sector of the greens.
Brown has always been represented by the reliability and longevity. Use brown, showing the significance of solid reliability.
red is usually used to convey meaning, such as passion, love, excitement, movement, speed, strength and leadership. Use of the Reds, if you in the leadership, sports, or event planning fields (especially good wedding).
yellow for warmth, imagination, inspiration and joy. Use yellow to convey a friendly and inviting feel.
Typically, Orange represents energy and fun. Orange means the action with the meaning. Orange is the color usually associated with conservative business.
blue means peace, peaceful life, loyalty, knowledge, and security. Bruce is often used to signal or message is a conservative organization and reliable. Use of technology R & B, personal services, and business situations. Whenever you're unsure of what color, blue.
purple has always been used to represent the luxury, refinement, and royalties. Use purple for personal service and high-end luxury products and services.
twelve punch, dual color has multiple meanings. A good example is a person can choose the main colors are green and purple wealth instill awareness, trustworthiness, and complex financial adviser. Or organization may choose to green, and blue to convey the sense of wealth, and trustworthiness, and reliability. Use the green plus other earth tones, may indicate wealth and trustworthy, “down to earth 'sensibility.
These recommendations are based on a typical Western culture. If you work in the international arena, we must study the culture of doing business in the context of your choice of color meaning. For example, as mentioned above, the white is a neutral color, in the West, the meaning of purity and cleanliness. As a neutral design element, it is usually used in the title page of the cover design. However, in Eastern cultures, white can be a symbol of death. This may not be a text file of background many problems, but it may have serious negative effects, if white is the color of your product design.
proposal package provides you with a modern business based on a number of common colors WHO olors, for different seasons, there are a lot of emotional significance of color, variety of colors to choose from.
this color scheme applied to a wide variety of different designs. So not only can pick an appropriate color scheme, you can choose a suitable design. We know that design is also very personal and unique business, we provide a number of options.
you want a simple angular design, smooth rounded design, concept design or a complex design and industry-specific elements? Find a package to make sure you have enough cover design and color scheme, so you can choose the perfect design for your business. Use pre-designed package also saves hire a graphic designer to create a single high cost of the background graphics.
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Ian Lauder has been committed to helping small businesses and individuals since 1999 to write their proposals and contracts. => More tips and best practices, write your business plan and a legal contract to http://www.proposalkit.com
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